Braden Pilling × Danilo Vicioso · Growth for Canadian brands · Brandon, Manitoba

Growth for Canadian brands, built before we call.

Braden ran Canadian sales for Tabs Chocolate, built its rep team and brought in a six-figure retail reorder. Danilo was Tabs' COO and built its creator engine. Together we run growth for Canadian brands: landing pages, ads and outreach, starting on a small regional budget. You see it finished before we ever talk.

Braden Pilling
Braden PillingYour account, the plan, the deals
Danilo Vicioso
Danilo ViciosoThe pages, the ads, the creators

Most agencies send a proposal and an invoice. We send your new page and 20 ads, live at a real link, before anyone asks for a meeting.

Two of us on every account

Danilo Vicioso

Danilo Vicioso

My partner. We worked together at Tabs Chocolate, where he was COO and built the creator engine (100M+ organic views a month). He's also a former YC founder. He builds the pages and ads himself. I own your account, the plan and the numbers.

BradenYour account, the plan, the deals and the Friday scoreboard.
DaniloThe pages, the ads, the creators and the tracking.

Where Braden has been

Tabsran Canadian sales for Tabs Chocolate and built its rep team
6 figuresin one retail reorder he brought in at Tabs
3,500+LinkedIn connections, hundreds of them founders and CEOs
11 seasonshead coach, Brandon Minor Baseball, house league to AAA

Before that: reviewed community grant applications for the Brandon Neighbourhood Renewal Corporation and CMHA (2012–2014).

What Braden is building now

He doesn't just sell for other people. Right now he's building four things of his own on the Prairies and in Ontario.

Who it's for

Canadian brands that sell online, through dealers or to teams. Owner-run, starting with Manitoba and Saskatchewan, ready to put a small ad budget behind what works.

Sports & team apparelOutdoor & footwearFood & drinkLocal retailRecreation & facilitiesMade in Canada

The agency wants a retainer first

Monthly fees before a single sale. For an owner-run brand that's hard to justify, so nothing gets tried.

Your site isn't selling

It was built years ago, it's slow on a phone, and nobody is testing what makes people buy.

Nobody owns the next customer

The owner does sales, ops and payroll. Marketing gets whatever is left on Sunday night.

What we show up with

Before the first call, you get a new page for your brand, live at a real link, plus 20+ ads and a growth plan. These two were built for Canadian brands that never asked for them. Open either one.

Vessi build
VessiWaterproof footwear · Vancouver · weather-first hook, straight to shop
vessi.meetthedependables.com ↗
tentree build
tentreeSustainable apparel · Vancouver · the ten-trees story, page by page
tentree.meetthedependables.com ↗

Unsolicited concept work. No affiliation with or endorsement by these brands.

How it works

I coached baseball for eleven seasons, so we run growth like a season: a game plan, reps every week, and the scoreboard every Friday.

1Build firstA page and 20 ads for your brand, finished before we talk
220-minute callYou tell us where it's wrong. We agree scope out loud
3Start smallA regional ad budget to begin, raised only once sales come in
4Run it weeklyNew ads, pages and outreach, one owner
5The scoreboardWhat shipped, what sold, what we cut, every Friday

Friday scoreboard

Demo brand · Week 3

Shipped
6 new ads, 2 landing pages, a team store for one high school.
Worked
The made-in-Canada hook is beating the discount hook on click-through. More of it next week.
Cut
The Saskatchewan ad set. Its budget moved to Manitoba, where the ads are selling.
Next week
Open team stores for two more schools.
Need from you
One yes or no: can schools keep 5% of team-store sales as a fundraiser?

Demo report. Dummy brand, dummy numbers.

What we believe

Show the owner the finished thing before asking for a meeting.

Start with the smallest budget that can prove it works. Spend more once it's selling.

Most small companies don't need another tool. They need someone who owns the number.

Let's talk.

Send us your site. We'll come back with a new page and 20 ads built for your brand, and we can talk about what's wrong with them.